As part of an effort to add to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year's L.A. Watts Summertimes Games, the biggest high school athletic competitors in the country.
" Our objective here is to support elite high school athletes by giving back to the same markets that support our sales," said Anthony Miller, president of Fire Mountain Drink. "This occasion helps to achieve one of our objectives by promoting healthy living through education."
Because the passage of the Pupil Nutrition, Health and Accomplishment Act of 2001, California schools have actually prohibited the sale of sugared, carbonated beverages and are moving toward juices, particular sports beverages, diet sodas and mineral water. And just recently, significant drink suppliers have actually followed suit, accepting stop selling sweet beverages to the country's public schools.
Fire Mountain's Five O2 oxygenated bottled water is improved with vitamins A and C, niacin, potassium and calcium, making it a more nutritious option to beverages consisting of sugar, caffeine, salt and carbs. 5 O2 also is available in fruit flavors that are interesting customers of any age. By sponsoring the video games, the company wishes to reveal teen professional athletes that they have healthier choices with which to quench their thirst.
The L.A. Watts Summer seasons Games began in 1968, three years after racially charged riots tore the Watts area apart. The goal was to cultivate understanding and friendship amongst the location's high school trainees. The video games now consist of competitions for both kids and women in soccer, track and field, beach ball, tennis, cheerleading, music, art and poetry and more. Nearly 200,000 youths have actually taken part in the games to date.
To promote the achievements https://www.bs2t.net/ of high school students in locations aside from sports, scholastics were contributed to the mission of the video games. In 1992, a scholarship program was established for youth committed to serving the community through volunteerism.